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Common Transformation Pitfalls (and Q&A), Marty Cagan, ProductTank Oslo

Marty Cagan talks about Common Transformation Pitfalls at ProductTank Oslo, including a Q&A session at the end. Be sure to sign up to ProductTank Oslo's Meetup page to be notified about their next event. https://www.meetup.com/ProductTank-oslo/ Speaker: Marty Cagan Description: More companies than ever are have decided that feature teams simply do not deliver the level of consistent innovation that their company and their customers need, so many of these companies have been working to transform to utilize modern product practices built on empowered product teams. Yet it's also no secret that this sort of transformation is not easy, as it involves a change in culture and a change in mindset, as well as new techniques. In this talk I'll discuss some of the most common pitfalls we see companies encounter, and how best to address them. This will be a hybrid event. The Q&A session after the talk will be available only to the audience at the event location (not to the online audience). We'd like to thank our sponsors Iterate & Netlife for supporting this event with the venue, food and drinks and for bringing the video stream to life. ---- About Marty Cagan Often referred to as the “most influential person in the product space”, Marty Cagan has fundamentally shaped the way teams define and build products. He is the founder of the Silicon Valley Product Group, where he pursues his interests in helping others create successful products through his writing, speaking, advising and coaching. Marty is also an author of two must-read books on product and leadership (INSPIRED & EMPOWERED) and regularly offers a variety of workshops to help companies and product professionals understand and apply the way product is practiced by the best organizations.