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The world relies on manufacturing, and manufacturing relies on heat — a massive contributor to global carbon emissions, responsible for a quarter of the world's fossil fuel use. Energy entrepreneur John O'Donnell has figured out a better, cleaner way to generate the heat we need to make the stuff we want. Learn how his team turned simple bricks and iron wire into a powerful, unconventional "heat battery" that could deliver industrial heat at scale without the emissions — and why he thinks electrified industrial heat is the next trillion-dollar industry. Countdown is TED's global initiative to accelerate solutions to the climate crisis. The goal: to build a better future by cutting greenhouse gas emissions in half by 2030, in the race to a zero-carbon world. Get involved at https://countdown.ted.com/sign-up Learn more about #TEDCountdown: Twitter: / tedcountdown Instagram: / tedcountdown Facebook: / ted Website: https://countdown.ted.com If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https://ted.com/membership Follow TED! X: / tedtalks Instagram: / ted Facebook: / ted LinkedIn: / ted-conferences TikTok: / tedtoks The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit https://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: https://go.ted.com/johnodonnell • Can a Simple Brick Be the Next Great ... TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organiz.... For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com #TED #TEDTalks #technology