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Revenue organizations tend to lean on SPIFs as a crutch throughout the year, sometimes as a Hail Mary to make up for lost ground. But the more we rely on SPIFs, the more sales comes to expect them – which can cause them to lose their effectiveness. Or worse, they’re poorly done and don’t move the needle or drive compliance from the sales team at all. The best organizations have foresight into SPIF planning and use them as strategic revenue levers that can be pulled, measured, and reported on as needed. This session aims to enable you with expert-level knowledge on the do’s and don’t of SPIFs, with lessons from comp, RevOps, and sales leaders who have rolled out hundreds of them in their careers.