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Go to https://ground.news/athleticinterest to compare coverage and stay informed on breaking news. Subscribe through our link for 40% off unlimited access this month. Why does Red Bull, the energy drink giant, own a football team? In this video, we dive into Red Bull’s bold strategy of using football clubs, like RB Leipzig, to push their brand. From extreme sports to the world's most popular sport, discover how Red Bull built a global football empire and why it all started with a conversation involving Bayern Munich. Learn how their multi-club ownership model works and why it’s changing the business of football forever. ⏱ Timestamps 00:00 Is it all just marketing? 01:18 A Brief History of Red Bull 03:06 Red Bull's Sports Marketing 05:22 Ground News - Sponsorship Integration 06:53 Why Red Bull Owns a Football Team 08:29 From the Alps to Saxony 12:16 Multi-Club Ownership 15:32 The Future 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram: / athleticinterest 🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 #redbull #football #athleticinterest