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Narrowing Your Ideal Client Profile: How to Sell More Services Easily

You can’t afford to have unhappy clients at your professional services firm. So how do you ensure you’re working with the right people at the right time? In this video, Greg explains how to nail down your ideal client profile, concentrate your scarce resources correctly and accelerate the pace of scale. In this video, you’ll learn: How to tighten up your ideal client profile When to say no to sales to create room for better sales Sales strategies and client types based on your ideal client profile 00:00 Introduction 00:22 Narrow Your Ideal Client Profile 00:50 First Step to Identifying Your Ideal Client Profile 02:34 Example of Knowing Your Ideal Client Profile 03:22 You Can't Afford to Have Unhappy Clients 04:11 How Many Ideal Clients Do You Need to Have? 05:09 The Ideal Client Profile Tells You Where to Play 05:50 When Clients Figure Out They Don't Fit The Ideal Client Profile 06:17 Prevent Wasting Resources on the Wrong Clients 06:40 Find Your Target Clients on Social Media 07:13 Experiment Early to Find Ideal Client Profile __________ ➡️ Want proven tips for growing, scaling and/or exiting your professional services firm? Join the email list: https://www.collective54.com/collecti... 📚Resources: Get the Book: https://hubs.ly/Q01Jp-790 Pro Serve Podcast: https://hubs.la/Q01Jp-8S0 Pro Serve Blog: https://hubs.ly/Q01Jp-9k0 💲Channel Details: Profiting in Professional Services is a YouTube Channel brought to you by Collective 54, the first mastermind community for boutique professional service firms. Learn how you can make more, work less and sell your firm for more, faster. Explore Collective 54 for Founders/CEOs: https://hubs.la/Q01Jp_Qp0 #professionalservices #growbusiness #businesstips #idealclient