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E46 The Crest: A product first approach with Left on Friday founders Laura and Shannon

Exciting News: The Pop-Up Report is Now The Crest. After an incredible year on air, we are thrilled to announce that The Pop-Up Report is becoming The Crest Podcast. So, what’s changing? We’re sharpening our focus from general founder stories to a deep dive into the complex journey of achieving product-market fit. This is one of the toughest challenges in business, often requiring a blend of intuition, timing, and unwavering determination. At The Crest, we’ll dig into the specific insights and strategies of today’s top entrepreneurs and leaders to help you navigate this critical phase. Expect to hear from a wider range of guests, including product designers, entrepreneurs, investors, and CEOs. What’s staying the same? Ethan Song will continue to host, maintaining our commitment to quality and transparency. Our mission remains to deliver actionable insights that you can apply directly to your business. With that, we invite you to enjoy The Crest with Ethan Song. We’d love to hear your thoughts! ------------------------------ E46 The Crest: A product first approach with Left on Friday founders Laura Low Ah Kee and Shannon Savage Laura Low Ah Kee and Shannon Savage, co-founders of Left on Friday, recount their inspiring journey from being Lululemon employees to pioneers of a premium swimwear brand. Recognizing the influence of leadership and empowerment, Laura and Shannon explain their brand’s vision, expanding on how an active lifestyle led them to recognize a market gap for high-quality swimwear. This inspired them to prioritize fabric innovation and fit. The conversation tackles their product development process, marketing strategies, and brand positioning in a competitive market, emphasizing product quality and customer experience as their guiding principles. Shannon and Laura reflect on their challenges and rewards, offering insights into building brands, maintaining vision, and creating products that empower. ------------------------------ Left on Friday website https://leftonfriday.com/ Left on Friday Instagram   / leftonfriday   Left on Friday Facebook   / leftonfriday   ------------------------------ Show Notes: 05:42 The Lululemon Journey: From Start-Up to Success 10:17 Birth of Left on Friday 13:55 The Making of LOF Swimwear 16:59 Spreading the Word about LOF 21:30 Athlete Partnerships and Expanding the Brand ------------------------------ The Crest is a podcast that dives into the art and science of finding product market fit. Through in-depth conversations with founders, entrepreneurs and investors, we uncover actionable insights to help you go from 0 to 1. Subscribe to The Crest YouTube    / @thecrestpodcast   Substack https://thecrestpodcast.substack.com/ Spotify https://open.spotify.com/show/50JqjD1... Apple podcasts https://podcasts.apple.com/ca/podcast...