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AI for social impact, Karma life's journey ft. Naveen Budda

In this episode, we sit with Naveen Budda, Founder of Karma Life, IIM-A Alumni, R&D at Samsung and Smartron, and delve into Karma Life’s journey from a bold idea to a fintech powerhouse serving blue-collar workers. Episodes Highlights Journey of Karma Life: He shares the inspiration behind Karma Life, and the challenges he faced in building it from the ground up. Tapping into the Blue-Collar Segment: He shares the secrets behind Karma Life’s success in targeting and engaging the often-overlooked blue-collar workforce AI's Role in User Behavior: He further explains how Karma Life leverages AI to track and analyze user behavior, creating personalized financial solutions for its users. Building Credit Scores for NTC Customers: He outlines the approach they take to help New-to-Credit (NTC) customers build their credit scores, ensuring financial inclusivity and growth. Future of Blue-Collar Fintech: He shares future plans of Karma Life, focusing on expanding their technology, and providing a better platform for everyone who wants to be a part of finance. Chapters 00:00 Introduction 00:36 Journey of Karma Life 03:19 Secret to Tapping into the Blue-Collar target segment 07:30 Technology blueprint behind karma life 09:54 How is AI playing a role in tracking user behavior? 17:59 Karma Life’s user acquisition strategy 20:18 Building credit score for NTC customers 22:35 Deep Dive into Consumer Psychology 26:28 Technology's Impact on the Blue-Collar Worker 28:03 Naveen’s journey- from R&D to leadership 34:41 Core values and culture of Karma Life Follow us on: Instagram: tap_invest LinkedIn: / tapcapital