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Social Media Marketing Targeting Secrets - RFM, Audiences, Products & Beyond | National Positions

In this insightful session, Matt Erickson VP of Marketing from National Positions dives deep into advanced social media marketing targeting strategies, focusing on leveraging first-party data for superior results. Learn how to effectively segment and target your audiences using RFM (Recency, Frequency, Monetary) analysis, optimize ad spend, and identify the most profitable customer segments. Discover how product performance insights can help refine your campaigns, ensuring you’re promoting the right items to the right people. Whether you're new to social media marketing or a seasoned pro, these actionable tips will help you enhance your ad strategies. 00:08 Intro 00:37 First-Party Data vs. Third-Party Data 01:56 Introduction to RFM (Recency, Frequency, Monetary) Model 03:04 RFM Application in Customer Segmentation 05:04 Detailed Customer Segment Analysis Using RFM 06:32 Product Performance and Ad Correlation 08:22 New vs. Returning Customer Strategy 09:10 Optimizing Ad Spend Based on Data Insights 10:59 Conclusion and Final Thoughts About National Positions: National Positions is an innovative, profit-driven digital marketing agency with over 20 years of expertise in driving growth for diverse clients across e-commerce, Amazon, social media, and more. The agency offers a comprehensive suite of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, conversion rate optimization (CRO), and social commerce management. National Positions’ approach is highly data-centric, using advanced tools and first-party data for precise targeting, strategic optimization, and sustainable profitability. With a global team of over 150 marketing experts, National Positions specializes in customized, omnichannel strategies tailored to each client's goals. Leveraging technology, such as AdBeacon™, enables clients to minimize ad spend while maximizing conversion and customer lifetime value. Their dedication to delivering results has earned them recognition, including over 20 awards and more than 300 thought-leadership publications featured in outlets like Forbes. They follow core values emphasizing results-driven outcomes, innovation, integrity, and exceptional customer experiences​​. Learn more about us here! www.NationalPositions.com