Скачать с ютуб Rethinking personalisation in the age of digital identity в хорошем качестве

Rethinking personalisation in the age of digital identity

For too long “personalisation” has been used (and misused) as a synonym for “recommendations”. With digital identities and digital wallets fast becoming a reality, will we finally achieve something that’s meaningfully tailored to our personal needs? In this presentation Paola Roccuzzo, Experience director at Foolproof in London and 2023 Aarhus conference speaker, will share a framework for understanding how user context might change because of government-backed digital identity, how it could shape the design of future services and products, and how it was applied in early explorations on the UK government website.