Скачать с ютуб Unit Economics Benchmarks for Two-Sided Marketplaces | From Idea to Exit в хорошем качестве

Unit Economics Benchmarks for Two-Sided Marketplaces | From Idea to Exit

I show you how the unit economics of a two-sided marketplace startup should evolve over its lifecycle, using VC benchmarks based on the stage of the startup. Watch the entire 3-part "unit economics journey" series: ➡️ Part 1: SaaS    • Unit Economics Benchmarks for SaaS St...   ➡️ Part 2: Marketplaces - you're watching it now! ➡️ Part 3: eComm    • Unit Economics Benchmarks for eCommer...   ✅ Download the Excel template: bit.ly/mktplc_uniteconomics 🚀 If you want to master the finance skills & frameworks to successfully scale technology startups, secure your spot in my "Finance for Startups" program, today: https://www.ericandrewsstartups.com/f... Communities: 💼 Linkedin:   / eric-andrews-1624b656   ☑️ Twitter/X:   / eric__andrews   🌟 Instagram:   / ericandrews_startups   🔥 Discord: https://bit.ly/discord_eric 💻 Newsletter: https://bit.ly/joinericnewsletter 🎥 Clips:    / @ericandrewsclips7818   Related Videos: 🚩How to Correctly Calculate CAC for Marketplaces:    • How to Calculate CAC for Two-Sided Ma...   🚩How to Build the Ultimate Marketplace Financial Model:    • The ULTIMATE Marketplace Financial Mo...   🚩Talent Marketplace Financial Model:    • Creating a Financial Model for a Tale...   ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ In this finance case study, we learn about how the unit economics of two-sided marketplaces change over time and how to benchmark them over the startup lifecycle. Sections: 0:19 video overview 1:19 definition of unit economics & expectations over startup lifecycle 3:28 marketplace metrics & definitions (GMV, take rate, hard side, supply vs. demand constrained, ltv) 7:16 two-sided marketplace finance case study, description of business 8:45 how to calculate fully-loaded CAC for marketplaces (including buyer & seller) 11:03 unit economics breakdown 12:04 ltv: cac benchmarks for two-sided marketplaces (1-year vs. 3-year) 15:15 how to use customer retention cohorts to understand buyer behavior 20:40 part 2 - overview of marketplace with bad ltv: cac metrics 24:09 comparison of marketplace with strong vs. weak metrics If you have questions - leave a comment below and I'll try to help. Cheers! #uniteconomics #marketplaces #startups