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#DMEXCO2024

00:08 - Introduction 01:18 - Laure Malergue conference Laure Malergue spoke at Dmexco 2024. She explored the powerful role of programmatic Digital Out-of-Home (DOOH) advertising within a modern media mix. Discover how DOOH enhances brand consideration and boosts the performance of other media channels, supported by compelling case studies and research data. She started with an overview of the modern media mix, covering its key components. Learn the importance of a balanced media strategy and how DOOH complements other channels through successful integrations. She delved into the significant impact of DOOH on brand consideration, presenting research, statistics, and behavioral insights. Data and real-life examples from Displayce will highlight programmatic DOOH's advantages, such as high visibility, contextual relevance, targeting capabilities, and real-time content adaptability. Look to the future, discussing how AI can help craft smarter, data-driven and more effective campaigns. -- About Displayce DISPLAYCE is a leading ad-tech platform that bridges the gap between media owners and brands so that they can easily create, maintain and scale programmatic out-of-home campaigns. Thanks to its programmatic platform, agencies and brands have one-click access to the largest digital billboard inventory worldwide, enabling them to promote their campaigns in premium formats, in targeted environments and to a massive audience. This proprietary AI-based technology offers automated per-panel buying, differentiated targeting capabilities, optimized campaign impact and broadcast quality measurement. Founded in 2014 and headquartered in Bordeaux, DISPLAYCE is revolutionizing out-of-home advertising. DISPLAYCE has over 40 experts, with offices in France, Spain, UK and the Netherlands. Since July 2022, JCDecaux has taken a majority stake in the structure and this alliance will give Displayce the means to accelerate its development. Learn more at: https://www.displayce.com/en/