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Life after owning your agency, and proposal advice: Agency Q&A with Karl Sakas & Khaleelah Jones

Get insights on life after owning your agency (via guest expert Khaleelah Jones), how to handle clients who want discounts, and what to do when prospective clients use your proposal to get lower prices from another agency—in the September 2024 episode of Agency Office Hours with Karl Sakas. To "jump" to a specific Q&A segment, click the timecode links below. Join the "Control (and Maximize) Your Agency Exit" workshop, live or on-demand: https://sakasandcompany.com/agency-ex... First, I interviewed guest Khaleelah Jones in a fireside chat—on her agency exits, and tips to help you prepare for your own exit. Then, I answered questions from agency owners in Tennessee and Arizona—including how to scale your agency, whether to offer discounts, and how to handle clients that ghost. 00:00 - Introduction 4:13 - Before the Exit: “What was your day-to-day like as an agency owner?” 6:57 - Exit Strategy: “What did you need to work out before selling the agency?” 8:41 - Agency Buyers: “How did you connect with the buyers?” 10:38 - Earn-Outs: “What did the transition look like from agency CEO to former owner?” 15:03 - Agency Exit: “What does life look like now, after you’ve exited?” 17:58 - Changing Careers: “How can we use an agency exit to a career pivot?” 19:23 - Personal Identity “How can we navigate the self-identity impact of a sale?” 21:32 - Role Shift: “What's it like to not be the boss of everything?” 27:44 - Scaling: “What common mistakes make it harder to scale your agency?” 33:51 - Team Structure: “What should we consider around agency structure to grow successfully?” 37:28 - Hiring: “How should we approach hiring when we want to scale?” 42:50 - Specialization: “Should agencies consider a niche focus before exiting?” 44:56 - Discounting: When should agencies consider offering a sales discount? 29:11 - Dishonest Clients: “How do we stop clients from ghosting after they use our proposal to shop for lower prices?” Top Resources from the live event: 1. Can’t resist working with startup clients? Here’s how to protect your agency… https://sakasandcompany.com/working-w... 2. Enterprise clients: Lucrative… and dangerous https://sakasandcompany.com/enterpris... 3. What’s your agency Exit Strategy? https://sakasandcompany.com/agency-ex... 4. Pick the right agency Team Structure: 5 options to scale https://sakasandcompany.com/team-stru... 5. Get scope creep under control https://sakasandcompany.com/stop-scop... 6. How to handle a client who demands agency discounts https://sakasandcompany.com/client-de...