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From Myth to Mastery: Vectorize This | Harry Jose | TEDxISMEBangalore

Harry Jose, a creative design t(h)inker, moves the audience with a captivating blend of storytelling and practical insights. Using the Greek myth of Procrustes as a cautionary tale, he underscores the dangers of rigid expectations in project management.Jose illustrates this with the metaphor of a ‘vector’, symbolizes the flexibility and adaptability required for successful project execution. He weaves a tale of design thinking infused with Greek mythology and transforms a complex topic into an engaging narrative. From the simple act of tying shoelaces to the intricacies of large-scale projects like the London tram network, he demonstrates how vector-based design thinking is based on efficiency, scalability, and long-term momentum. Jose's ability to seamlessly connect theory with real-world applications makes his presentation truly compelling. Mr. Harry Jose, SVP of Marketing at Firstsource, has over 20 years of experience in driving brand growth and building high-performing marketing teams. Previously, he led marketing initiatives at Infosys BPM and Syngene International Limited. Mr. Jose holds an MBA and a certification from Kellogg School of Management. He is an active member of industry panels such as NASSCOM and IAOP and is known for his thought leadership in marketing. His publication, "The Humility of the Digital Marketer," reflects his commitment to continuous learning and innovation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx