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How to Scale your Startup with Growth Levers: Matt Lerner

Sponsored by Brilliant - visit https://brilliant.org/DeepDive/ and the first 200 of you will get 20% off Brilliant's annual premium subscription. I’ve built a brand new community for like-minded people called Productivity Lab. We’ll have online classes, workshops, and coaching to help you double your productivity. You can find out more here 👉 https://eu1.hubs.ly/H09Fch40 📚 Check Out My New York Times Bestselling Book Feel-Good Productivity! 👉 https://go.feelgoodproductivity.com/p... 📧 Sign up for LifeNotes - my weekly newsletter where I share actionable productivity tips, practical life advice, and high-quality insights from across the web directly to your inbox. 👉https://go.aliabdaal.com/lifenotes/po... In this episode of Deep Dive, I'm thrilled to interview Matt Lerner, the founder of SYSTM and author of "Growth Levers." Matt shares his wisdom on helping startups uncover their big growth levers, the challenges of decision-making and the pitfalls of focusing only on revenue. We also explore growth strategies like viral and authentic videos and the necessity of engaging and retaining viewers through positive feedback loops. This episode is packed with practical tips and strategies. I hope you find listening to it as enjoyable as I found recording it 🙂 00:00 Uncovering Growth Levers 12:45 Aligning Organisational Pieces for Growth 28:43 Deciding Which Ideas to Pursue 39:17 The Importance of Fresh Content 46:15 Measuring Monthly Returning Viewers and Conversion Rates 55:26 Monetisation Strategies: Sponsorships, Affiliates, and Own Products 01:19:07 Simplifying and Consolidating for Focus 01:24:13 Leveraging Podcast Episodes for YouTube Videos 01:32:23 Reevaluating the Business Model 02:01:01 De-risking the Business 02:06:26 Unlocking Bottlenecks 02:12:43 Doing Fewer Things and Making More Mistakes 02:21:30 Building a Portfolio of Small Businesses 02:28:22 The Importance of Clear Hypotheses and Documentation 🔗 CONNECT WITH MATT 🎥 YouTube Channel -    / @mattlerneratstartupcorestr9863   🐦 X ( Twitter ) - https://x.com/matthlerner 💻 Website - https://www.systm.co/ 👥 Linkedin -   / matthewlerner   🔗 CONNECT WITH ALI 🎥 YouTube Channel -    / @aliabdaal   🐦 X ( Twitter ) -   / aliabdaal   📸 Instagram -   / aliabdaal   💻 Website - https://aliabdaal.com 👥 Linkedin -   / ali-abdaal   📄SHOW NOTES & TRANSCRIPT Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/ 🎙 ABOUT THE PODCAST Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives. Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistor 🎧 LISTEN FOR FREE Apple Podcasts - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7gZkflC... RSS - https://feeds.transistor.fm/deep-dive 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/gb/podcast... 👋🏼 GET IN TOUCH You can also Tweet @AliAbdaal with any feedback, ideas or thoughts about the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏 PS: Some of the links in this description are affiliate links that I get a kickback from 😜