Скачать с ютуб 6 Essential Marketing Assets for Small Business Government Contractors в хорошем качестве

6 Essential Marketing Assets for Small Business Government Contractors

In today's training, ‪@neilmcdonnell‬ shows the six (6) key marketing assets that small business government contractors need to complete their small business profile and attract federal buyers. Take 30 minutes to be sure your marketing assets are current. 🛎️ Please leave us a comment below to let us know your thoughts ✅. 1. DYNAMIC SMALL BUSINESS SEARCH (DSBS) Profile • strong narrative, past performances, codes, capabilities and keywords • current contacts ✅. 2.CAPABILITY STATEMENT • The entire purpose is "to just get a meeting or get a referral to the right person". • The federal buyer wants to immediately see what you do and where you've done it. (in less than 6 seconds) • Use the Z format (See How to Refresh Your Capability Statement to Capture the Attention of Federal Government Buyers    • 6 Second Capability Statements for Fe...  ) ✅. 3. COMPANY WEBSITE • The purpose is mostly "to validate that your company is real". Mostly for marketing purposes • Make sure uei, cage code and link to capability statement are either in header or footer page so buyers can easily research you on other sites • Mimic your capability statement on the site. Make sure the message is consistent • Hyperlink everything ie cage code goes to your DSBS profile, contract vehicle goes back to your page on GSA ✅. 4. LINKEDIN PERSONAL PROFILE • Be sure to add capability pdf in your experience section and featured media • Make sure your headline is compelling and tells people what you do • Use your banner space effectively and use related imagery • Link your position to your company page ✅. 5 LINKEDIN COMPANY PAGE • Be sure to add capability statement content in your experience section and featured media • Use your narrative in your about section • Use your banner space effectively and use related imagery ✅. 6. CAPABILITIES BRIEFING DECK • The purpose of this deck is just "to start conversations". Tip. Brief for 5 minutes max. • You want to get the other person to talk so you can learn, learn, learn with less talking from you. ------------------------------ ➡️ Other Resources include: DSBS training playlist : Step by step supercharge your small business profile to increase your federal revenue. It is about much more than CAGE codes! •    • LEARNING SER|ES | DSBS | Creating You...   👉 👉 JOIN Neil's Daily 12N EST | FREE government contracting trainings on LinkedIn. Bring your lunch and learn how to get better at federal sales and business development. |   / 2023-federal-sales-training-neil-mcdonnell   👈 👈 The only secret to winning federal contracts is following the process – • preparing federal contracting and subcontracting • including critical information in your small business profile (sam registration and DSBS) ie cage code, NAICS codes, certifications like HUBZone, veteran-owned business, wosb or 8(a) • understand what sam.gov contracts means as it related to your #governmentcontractorbusiness, • Find the right federal agency buyer and begin to build that relationship ------------------------------ 🔥 “Government Contracting is not a Secret... it’s just a process.” Neil McDonnell 🔥 Are you ready to take your success to the next level? Contact Neil directly about 'BD Accelerator Workshop' ___________ ✅ HOST and Your Guide to Government Contracting | Neil McDonnell, President of GovCon Chamber of Commerce and author of "SPIN Selling for Government Contracting" #experiencematters A leading Federal Sales expert with 20+ years as technology small business owner and federal contractor, Neil has personally won and supported multi-million dollar contracts for Defense and Civilian agencies including: ➡️ US Army, US Navy, and US Air Force ➡️ Executive Office of the White House ➡️ Departments of Education, Transportation, Interior and Energy ➡️ Veterans Affairs and HHS and ➡️ Large Prime contractors including Booz Allen and GDIT Neil has: ➡️ Trained 1000s of small business owners and business developers since 2018 ➡️ Created the 7-Step Process for Federal Revenue Success ➡️ Host 200+ daily LinkedIn live federal sales trainings 📛 JOIN our dynamic GovCon Community on LinkedIn for Daily live trainings and business outreach and networking -   / neil-mcdonnell   📛 SUPPORT OUR MISSION by becoming a GovCon Sustaining Member | https://www.govconchamber.com/membership 📛 SUBSCRIBE √ GovCon Chamber of Commerce Newsletter: | https://lnkd.in/gn7KqirP √ YouTube Channell |    / neilmcdonnell-government-contracting   _____________ 📥 FREE Download | 2022 Federal Contracting Small Business Directories • 1,000+ names, emails and phone numbers for key small business specialists • 100+ Federal Agencies • 100+ large prime Small Business Liaison Officers (SBLOs) • 90+ PTACs