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The Magical Secrets of Disney's Communication | Isaac Boruchowicz | TEDxEmory

Isaac Boruchowicz walks the audience through a day at Disneyland by illustrating the communication tactics utilized by the company. Isaac Boruchowicz was born in San José, Costa Rica. He is currently a Senior at Emory University in the Goizueta Business School, concentrating in Marketing and Consulting with a double major in Economics. Isaac's passion lies in storytelling and helping companies communicate their stories. This passion has developed through two summer internship programs at Ogilvy where he learned firsthand about the importance of great communication. He also gained great experience working with Joey Reiman, the founder of BCG Brighthouse and Godfather of corporate purpose, to teach his Ideation class at Emory. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx