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Ep. 3: Reverse Engineer You Success Strategy with Mickey Anderson

In this podcast episode, Tori talks to Mickey Anderson about the power of customer retention and how it can help you scale your business. Mickey shares her personal journey of going from "frying pan moments" to finding her true passion and success. They also discuss personal growth and how to navigate relationships in business and life. Mickey offers valuable insights on how to reverse engineer your marketing strategy and build lasting relationships with clients. She shares her framework for creating an irresistible offer and an effective sales page for your website, emphasizing the importance of catching attention, making it easy, and delivering value. As "The Marketing Closer," Mickey talks about the power of CTAs and conversion strategy and shares tips on how to drive traffic to your website. She stresses the importance of focus and having a clear offer suite to achieve success. Finally, they discuss the future of marketing and how combining video and email can lead to powerful results in 2023. Links mentioned in this episode: https://www.heymickeyanderson.com/ ****** Thank You to our Sponsor: PodTask PodTask helps podcasters connect, record, and grow their shows through systemization, task management, and AI-based marketing tools. Create a free account today and start growing your podcast by visiting: http://www.creativevisionariespodcast... ****** Key Takeaways: 00:00 Introducing Mickey Anderson 00:30 The Power of Customer Retention: A Journey to Scaling Your Business with Conversion, Optimization, and Referrals 01:50 From Frying Pan Moments to Finding Passion: A Journey to Discovering True Success 05:15 Navigating Personal Growth and Business Relationships: Baby Steps to Finding Happiness 07:32 Growth-Oriented Relationships in Business and Life 08:30 Reverse Engineering Your Marketing Strategy: How to Build Lasting Relationships with Clients 10:23 The Four Key Elements of an Irresistible Offer: A Framework for Conversions 14:06 The Foolproof Framework for Creating an Irresistible Sales Page for your Website 15:13 The Power of Buttons: A Button Queen's Approach to CTAs and Conversion Strategy 16:25 Driving Traffic to Your Website: The Importance of Catching Attention, Making it Easy, and Delivering Value 18:29 The Power of Focus: Why Having a Clear Offer Suite is Key to Success 22:54 The Future of Marketing: Combining Video and Email for Wildly Powerful Results in 2023 ****** Thank You to our Sponsor: Remarkr Remarkr is a podcast branding, production, and marketing service. You record your episode, and they take care of the rest! Get a 1:1 demo to determine if it’s a good fit for your show by visiting: http://www.creativevisionariespodcast... ****** #CreativeMarketing #CreativeMarketingSacramento #CreativeVisionariesPodcast Let's get social and stay connected online: Visit http://creativevisionariespodcast.com/ Facebook:   / creativevisionariespodcast   Instagram:   / creativevisionariespodcast   LinkedIn:   / creative-visionaries-podcast