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Let Data Guide Your Decisions by Removing Gut Feeling at Every Stage

*Sponsored Content: Please note that the following video contains advertising about Optimizely's products and services.* Analytics Summit 2023 Speaker: Michael Richter Description: In this interactive talk, we’ll focus on why clean data should help you drive decisions. Gut feelings stand in the way of a successful, as well as efficient, experimentation program at every stage. To be successful, we should therefore eliminate these gut feelings as much as possible at every stage, i.e. before, during and after experimentation. My experience has taught me that significant test results can be achieved faster and more often this way. We’ll discuss how to approach an experimentation program, what you need to set one up, how you interpret experimentation results and the importance of a test-first strategy for every business.