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The Latino Majority Ep 54: Alvaro Luque and the Bicultural Consumer

Did you know? The U.S. avocado consumption is over 2.5 billion pounds annually, and today, 8 in 10 avocados in the U.S. come from Mexico. In Episode 7 of Season 6 of The Latino Majority, Alvaro Luque shares how he’s transformed the marketing landscape for avocados and the Latino community. With over 30 years of experience, Alvaro’s groundbreaking strategies, including AFM’s historic Super Bowl ads, have elevated Avocados From Mexico (AFM) to new heights. Tune in to hear Alvaro’s insights on bicultural identity, marketing to a multicultural audience, and the transformative power of storytelling: https://hispanicexecutive.com/podcast... Season 6 of The Latino Majority is sponsored by Bank of America.