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Susan Yara, Naturium & Influencer Marketing | Lawyer Comments 4 года назад


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Susan Yara, Naturium & Influencer Marketing | Lawyer Comments

In this video, I will be taking a look at the Susan Yara and Naturium situation, giving you my thoughts, and addressing disclosure guidelines (such as the FTC guidelines) and why they exist. This video is for informative & entertainment purposes only, not legal advice. This video is not meant to bash Susan Yara at all, but rather to explain why disclosure guidelines exist and what went wrong in this case with Naturium. 🔳 EVERYTHING I MENTIONED FTC cracking down on influencers: https://www.theverge.com/2020/2/12/21... Disclosure 101 for social media influencers (FTC): https://www.ftc.gov/system/files/docu... Influencer Marketing Disclosure Guidelines (Ad standards): http://adstandards.ca/wp-content/uplo... Susan Yara’s video about Naturium:    • Introducing Naturium: My New Skincare...   Mixed Makeup's YouTube channel:    / mixedmakeupchannel   🔳 EQUIPMENT & SOFTWARE I USE (all links below are affiliate links) Kinsta (my favorite website hosting provider EVER): https://kinsta.com/?kaid=IZTNNADQJSAY Sony ZV-1: https://amzn.to/2ZwMKMc Neewer Camera Photo Video Lightning Kit: https://amzn.to/3nXFNgD Joby GripTight PRO Telepod: https://amzn.to/3FMF1sK TubeBuddy (YouTube keyword research): [https://www.tubebuddy.com/aichatohry](https://www.tubebuddy.com/aichatohry) 🔳 OTHER VIDEOS YOU MIGHT LIKE My lawyer Q&A where I answer questions regarding how to become a laywer in Canada (Quebec to be more precise):    • How I Became a Lawyer at 23! | Where ...   Day in the life of a lawyer:    • Lawyer Day in the Life | WFH, What I ...   🔳 FUTURE VIDEOS Hello everyone! My name is Aicha. I'm a lawyer and entrepreneur. I make videos about entrepreneurship, becoming a lawyer, practicing law, and legal information in general! If you have any suggestions for me, please leave them in the comments below and don't forget to SUBSCRIBE! 🔳 TIMESTAMPS Curious about what happened with Susan Yara and her new brand Naturium? In this video, I give a small summary of the Susan Yara Naturium controversy / drama, the applicable disclosure guidelines (such as the FTC guidelines), why these guidelines exist, and my thoughts regarding this situation in general. 0:00 hi! 1:09 who I am 1:33 disclaimer 2:00 what happened 4:35 why people are mad 5:12 why is this a problem? 5:36 influencer marketing disclosure guidelines & why they exist 9:01 what went wrong with Naturium & trust in the influencer marketing world 12:02 the future of influencer marketing & the importance of respecting these guidelines 14:31 final thoughts 🔳 FOLLOW ME ○ Instagram:   / aichatohry   ○ TikTok:   / aichatohry   ○ My law practice: https://artylaw.ca ○ Linkedin:   / aichatohry  

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