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the rise and fall of brat

from brat summer to demure fall - an analysis on charli xcx's brat album, brat summer and the bratification of kamala harris. a retrospective how brat was designed to trend, a look into aestheticised identities, recession pop and, most importantly, explaining Lorde lore. design analysis! culture analysis! marketing analysis! lyrics analysis! i hope you enjoy 28 minutes of me yapping about the zeitgeist of the summer. bc brat and brat summer wasn't just about having yer nps out with a bic lighter but about the duality and nuances of being a woman in this essay i will timestamps 00:00 the hype of brat summer 02:17 who is charli xcx lore 07:34 how brat was designed to trend: album covers and anti-design 12:40 album rollouts and the genius of brat marketing 15:02 being brat, aestheticised identities and feminism 18:47 the death brat summer, late stage capitalism and commercialisation 20:35 'kamala IS brat' 25:35 we exist in the context of h&m and shady brand deals 26:35 nostalgia or noise? the fate of brat also idk why i mentioned lorde and frank ocean so much it's because i started talking about john green and my mind got stuck in 2014-18 so it's his fault Music: 🎵 Music licensed from Lickd. The biggest mainstream and stock music platform for content creators. party 4 u by Charli xcx, https://lickd.lnk.to/bui5QUID License ID: re1ym3Jk1o7 If you want to use music from famous artists, try Lickd to get track credits and unlimited stock music: https://app.lickd.co/r/c575c331b09342... 🎵 Music licensed from Lickd. The biggest mainstream and stock music platform for content creators. detonate by Charli xcx, https://lickd.lnk.to/MKElisID License ID: DvaoJ8p6NOd If you want to use music from famous artists, try Lickd to get track credits and unlimited stock music: https://app.lickd.co/r/c575c331b09342... • • • • • • • • • • • ✶ MY LINKS ✶ BUSINESS ENQUIRIES ↪ [email protected] TWITTER ↪   / itsdivyag   INSTAGRAM ↪   / itsdivyag   TIKTOK ↪   / itsdivyag   GOODREADS ↪   / divya-g