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This webinar gives data and business leaders a headstart in learning how to transform their data and analytics programs into product organizations. It will describe the roles, processes, and technologies required to become a product-driven organization and provide checklists and frameworks to simplify the transformation. Besides our experts at Eckerson Group, the webinar features Henrik Strandberg, a data leader who built a data products organization and Anthony Cosgrove whose software company offers a data product platform for publishing, consuming, and sharing data products. This conversational webinar is divided into three sections and is based on content in our “Guide to Data Products” webpage. ● Understand. Learn what defines a data product and what a data product is not. Understand the benefits and challenges of implementing data products and industry trends. ● Plan. Step through a readiness checklist and maturity model that explain what it takes to launch and grow a data product organization. And learn how to evaluate and select best-in-class data marketplace platforms ● Implement. Learn about a data product playbook that steps your team through the process of creating a data product organization and implementing a data marketplace platform.