Скачать с ютуб A New Age of Story Telling: Erik Kessels at TEDxBreda в хорошем качестве

A New Age of Story Telling: Erik Kessels at TEDxBreda

Erik Kessels re-invents the scope of storytelling. Erik believes we live in a new age, where a brand can tell its tale not only through traditional media, but in whatever form most suits its message. An idea can pop up in the form of a book, a film, an advertising campaign, an exhibition or a product.He stands for the propagation of good ideas, of imagination over traditional limitations. Erik has created a range of projects, including the photography book series in almost every picture, championing every day (or 'found') photography.He also hosts do, a brand whose long running mission is to help consumers engage more actively with the products they use. His company is responsible for 'The Other Final,' a documentary film about football's two lowest ranking teams playing their own alternative World Cup Final. Today's toolbox for telling stories is getting ever larger, with fresh opportunities provided by technology and the ever-expanding skill sets of young creatives. Erik Kessels will explore many of these stories, new and old, in his talk. Regarding Erik KesselsErik is co-founder and Creative Director of Dutch advertising agency KesselsKramer. Following the principle that any medium, as long as it is relevant to an idea, is a potential for communication for a brand and its products or services, KesselsKramer's portfolio ranges from 'classical' advertising to documentary film. Erik has designed, edited and published several books of his 'collected' images with KesselsKramer Publishing --including the in almost every picture series, Instant Men, Wonder and 2 Kilo of KesselsKramer. Since 2000, he has been one of the editors of the alternative photography magazine Useful Photography. He has curated exhibitions such as Loving Your Pictures at the Centraal Museum Utrecht, The Netherlands and at Rencontres Internationales de la Photographie Arles. In 2007, KesselsKramer set up a London office, KK Outlet. Like its parent company, this combined shop, gallery and communications agency prides itself on a very diverse output. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)