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Navigating the dangers of the influencer phenomenon | Godfrey Gao & Darren Jiang | TEDxBangsar

Behind all the glamor and perks that comes with being an influencer, is an industry that excels at providing the public an outlet for their imagination. What we don't see is the inner-workings of a well-oiled machine that has a direct impact towards impressionable youth. In this talk, Godfrey Gao and Darren Jiang unwraps the influencer phenomenon and challenges youth to redefine their relationship with influencers. Better known for his acting and modelling skills, Godfrey Gao possesses a profound passion for basketball even as a little boy. This avid basketball player vows to provide a sports-based youth development programme to the youth without access to quality education. This dream is materialised through PB Camp. As a big believer in sports building discipline, Godfrey helps the youth to improve their skills in basketball and eventually, in life. He envisions himself continue to impact the youth just as how his life was changed through basketball. Streaming his passion for sports into a different area, Godfrey is also the founder of Youyu, a workwear line that is integrated with sportswear technology. Godfrey aspires to inspire people with his innovative and entrepreneurial streak. He believes that as a key opinion leader, he bears the responsibility to advocate change in the world. Born and raised in China but spent more than half of his life growing up in America, DJ, as the Founder and General Manager, possesses a unique combination of bi-cultural upbringing, academic background and work experiences. In 2005, he participated in a MTV reality show production called “Nike Battlegrounds” where he was eventually selected to be one of the top 10 amateur hopefuls and the only Asian American to represent New York City. His project with Godfrey Gao, PB (Personal Best) was born in 2014. Shifting from an experienced corporate white-collar to an entrepreneur, DJ has always kept his focus and faith while never been afraid of challenges and potential mistakes. Through his actions, he’s inspired youths across China to strive for their own Personal Best. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx