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Going Global from India

by Girish Mathrubootham, Freshdesk Serving multiple customers while being based in India, Girish outlines what one needs to keep in mind to successfully Go Global. He stresses on the key ways to selling internationally – inbound and outbound marketing; field and channel sales. While quality of the product is of prime importance, it’s outreach is essential to reach the customer. How one does so depends on the approach – commodity or evangelistic. One must understand what it takes to reach to the customer and then stick to the most appropriate business model for achieving sales.