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Barbell YouTube Strategies, Updated Video Set-Ups and Jacob's Photography Going Viral

In this episode of The Creator Toolbox, we kick things off with Jacob's viral Northern Lights photography story. He shares how his stunning images went a bit loopy online and how he used Shopify (https://www.shopify.com/uk/free-trial...) to capitalise on print-on-demand sales.  Colin then breaks down his current video lighting setup, discussing the best ways to use softboxes, LED panels, and smart lights like Philips Hue (https://www.amazon.co.uk/stores/Phili...) to create professionally lit backgrounds and achieve a high-quality video feel. We then get into the barbell strategy for video content creation, where we either go all-in with highly-produced content or keep it rough and ready to deliver quick, relevant videos.  This episode is perfect for podcasters and content creators who want practical advice on streamlining production, enhancing video aesthetics, and avoiding burnout.  We also highlight a Creator of the Week, David Larbi, (   / @davidlarbi_  ) and his podcast, "Mindful Moments," as a great example for solo podcasters looking to build a deep connection with their audience. Timestamps: 00:00 – Intro 03:00 – Going Viral 07:45 – Monetizing Creative Work 12:00 – Professional Video Lighting 20:30 – Optimising Video Backgrounds 25:00 – Creator of the Week 29:50 – Barbell Content Strategy 35:30 – Boosting Productivity 45:00 – Creative Energy Management 47:00 – Outro and Call to Action