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How to Present Your Qualitative Research Findings Correctly - And How Not to

To present your qualitative research findings correctly, beware of framing them quantitatively. More precisely: Do not indicate how many participants have said or done something. Doing that is one of the most common mistakes I encounter in my work. And I want to be honest: I used to make it too. In today's video, I will explain why it is important not to explain qualitative findings from your research with quantitative measures. I will also tell you what to do to present your results in a good way. [I used a different setup today, so there is a different sound, different light and the video is also only in SD quality 🤷🏻‍♀️] --------------------------------------------------- 🔔 Subscribe for more videos on UX, UX research and product discovery    / @mimischeibe   🙋🏻‍♀️Follow me on LinkedIn   / mimi-scheibe   👩‍🏫 Learn more about my coaching program and courses https://mimischeibe.com 📰 Find more helpful resources on my blog https://mimischeibe.com/blog/ 📆 Schedule a free discovery call https://mimischeibe.com/book-a-call/ 🎬 Chapters in this video 00:00 Introduction 00:22 Assumptions of stakeholder's expectations 00:59 Why you shouldn't use numbers 02:09 How to present qualitative findings