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Demonstrating the Value of Sustainability Investments | Making Marketing Accountable Ep 5

Sustainability and marketing share many similar challenges in demonstrating their importance.Neil Bendle, Associate Professor of Marketing at the University of Georgia, proposes that bringing the techniques of marketing accountability to sustainability offers the promise of financially justifying investments that can drive better outcomes for people and the planet while providing a clear path to profitability. This is the fifth episode in our Making Marketing Accountable webinar series, featuring the visionaries elevating the role of the CMO and Marketing through financial accountability. Visit themasb.org/masb-events/webinars