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In this talk Bill Haley discusses the power of video personalization and how this technology is adding value to others. Bill is an award-winning producer/director and principal of Allied Pixel, a digital studio that fuses video production with interactive technologies. Bill has over 2,000 credits to his name, including documentaries, corporate films, television commercials, web and social media content and independent films. Bill has guided Allied Pixel through numerous technological waves – from interactive multimedia in the early 90s to its current groundbreaking efforts to deliver the promise of Personalized Video – an innovative approach to creating unique, data-driven videos. He is also the co-founder and co-managing director of the MarCom Alliance, a consortium of specialty communications firms. He is founder and publisher of thePhillyCreativeGuide. com and founder and managing director of the Philadelphia Area Production Association. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx