Скачать с ютуб Beste Ermaner on PMI’s Smoke-Free Future Programme в хорошем качестве

Beste Ermaner on PMI’s Smoke-Free Future Programme

In March this year Beste Ermaner stepped into the leadership role of Philip Morris International (PMI)’s key travel retail business as PMI Duty Free Vice President, replacing Edvinas Katilius. At the recent TFWA World Exhibition in Cannes, she spoke to The Moodie Davitt Report Founder & Chairman Martin Moodie in a wide-ranging discussion centered on PMI’s journey towards what it calls a Smoke-Free Future. Remarkably, PMI’s flagship Reduced Risk Product (RRP) IQOS overtook Marlboro in terms of net revenues for the first time in the company’s Q4 2023 results – extraordinary progress in a decade since launch. Overall smoke-free business accounted for 38.1% of total net revenues in Q2 – interestingly up by 2.7pp year-on-year, which indicates tremendous traction. PMI’s ambition is for smoke-free products to account for more than two-thirds of its total net revenues by 2030. Ermaner talks candidly and insightfully about that smoke-free journey to date and the path and challenges that lie ahead. And she underlines the critical role travel retail plays in delivering PMI’s global mission. The Moodie Davitt Report is one of the world’s most successful multi-media business-to-business publishers. It provides multi-media business intelligence of the highest quality to a global audience in the aviation and travel retail sectors. ‘The website that never sleeps’ – www.MoodieDavittReport.com Follow us: Facebook -   / themoodiedavittreport   Twitter -   / moodiedavitt   LinkedIn -   / moodiedavittreport   Instagram -   / themoodiedavittreport