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Brutally Honest Advice for Your Creative Business with Emily Cohen 10 месяцев назад


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Brutally Honest Advice for Your Creative Business with Emily Cohen

This week’s guest on the 21st Century Creative podcast is Emily Cohen (https://emilycohen.com/), a consultant who provides strategic advice to principals of creative firms, and author of the book Brutally Honest. https://casadavka.com/#our-book I first met Emily back in 2012 when we were both speaking at the HOW Design LIVE conference in Boston. I loved Emily’s no-nonsense attitude and down-to-earth business advice for designers. Since then we’ve stayed in touch and hung out at other conferences over the years, and I’ve got to know Emily as someone with a distinctive point of view, who is a highly valued source of advice for designers grappling with the business side of things. So when Emily told me about her first book, Brutally Honest: No Bullshit Strategies to Evolve Your Creative Business, I knew I wanted her to come on the show and share her ideas with you. It’s a book about business for designers – and by extension for any kind of creative running a service-based business. As Emily says in the interview, many of the business challenges are common to any creative firm. It’s a very comprehensive book – covering just about everything from dreaming up your vision for the business, marketing and promotion, pricing, proposals, contracts and how to manage clients and employees. A staggering amount of work has gone into writing it, not to mention the years of consulting experience that it’s based on. It also includes case stories, with stories of real life design firms and their approach to the issues Emily describes. And it’s beautifully designed and printed, with gorgeous colours and infographics, so it looks more like a coffee table book than a business manual. In this interview Emily shares some of the most important ideas from the book, including why running a creative business is like being a parent, why you should specialise, and the dangers of relying on great word-of-mouth for new business. She also talks about her own journey from designer to design firm manager to consultant and author. As you’ll hear, her own career took off when she was brutally honest with herself about her ability as a designer and started looking for another path. If you run a creative business of any kind, Emily will give you some great questions to consider as well as insights you can take away. And if you’re like me, you’ll appreciate the fact that she delivers these with her trademark humour, enthusiasm and frankness! You can follow Emily’s work on Instagram and Twitter:   / emilyruthcohen     / emilyruthcohen   There is a full transcript of this interview at: https://lateralaction.com/articles/em... The 21st Century Creative is hosted by Mark McGuinness, an award-winning poet and a coach for creative professionals since 1996. https://lateralaction.com Sign up for Mark’s FREE creative career course – 26 lessons to help you thrive as a 21st century creative professional: https://lateralaction.com/freecourse/ #21stCenturyCreative #creativecoaching #creativity #EmilyCohen #design #designstudio #businessofdesign

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