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How Marketo Dominated MOPs: Strategies for Scaleups

Finding it challenging to cross the startup chasm and scale effectively? You’re not alone! In our latest discussion, we’re joined by Russell Henley, who spent over 7 years shaping strategies at Marketo before transitioning to his current role as GTM Sales Lead at Adobe. With his extensive experience in marketing technology, Russell shares how Marketo is revolutionizing sales and marketing for both enterprises and scale-ups. In this video, you’ll learn: 👉 Optimizing Sales Cycles: Streamline processes with Marketo’s lead scoring. 👉 Navigating GTM Strategies: Align departments for maximum impact. 👉 Overcoming Barriers: Effective strategies for market traction. 👉 Competing with Giants: How Marketo stands out against HubSpot and Salesforce. 👉 Cross-Selling Techniques: Enhance client interactions for increased revenue. 👉 Maximizing Engagement: Use data-driven personalization for every touchpoint. 👉 Future of Email Marketing: Leverage AI for better engagement. 👉 Mobile Trends: Adapt your strategy to meet consumer needs. Discover More from Xgrid! Want even more Tech Insights and Marketing Industry Trends? We've got you covered: Xgrid Talks: In-depth discussions with experts from around the globe. Xgrid Talks Xgrid Podcasts: Dive deeper with our in-house podcast series. Xgrid Podcast - YouTube Connect with Us: We'd love to hear from you – find us on your favorite platforms: LinkedIn:   / xgrid   Instagram:   / xgrid.co   Twitter:   / xgridco   Website: https://www.xgrid.co/