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(29 Jun 2007) SHOTLIST AP Entertainment Los Angeles, 27 June 2007 1. Wide Academy of Motion Picture Arts & Sciences: Pickford Center building 2. Detail of above 3. Pan of exhibit 4. Posters in exhibit 5. Book jacket: "Now Playing" 6. SOUNDBITE (English) Anthony Slide, Author, "Now Playing": "The book is unique in that it introduces us to a little know aspect of exhibition and that is the hand painted movie posters. Everybody assumed that posters were printed, liphographed, sent out by the studios and that is what the theatres used, but in fact it turns out that virtually every movies house in America and every movie chain in America from the teens through into the early 1950s, had their own in house poster artists who would actually design, pain the posters each week that appear on the lobby and on the facades of the theatres." 7. Pan up Gloria Swanson poster 8. Detail poster of same movie by different artist 9. Wide Swanson-poster exhibit 10. Detail from Swanson poster: Batiste Madalena 11. SOUNDBITE (English) Anne Coco/Graphic Arts Librarian, Margaret Herrick Library, on Batiste Madalena, one of the leading creators of hand-painted movie posters: "Batiste Madalena by George Eastman to create hand painted posters for the George Eastman Theatre in Rochester New York. This would be in the mid 1920s and the instruction that he was given was that he had to create poster artwork that would catch the attention of the individuals that were riding on the trolleys that stopped in front of the theatre. So, that is why when you look at his poster paintings they are just eye popping, both in terms of their colour and in their lack of text, there is not a lot of text. He did this for a couple of years, George Eastman then sold his theatre and when he sold his theatre Madalena then found himself out of work. One rainy night when he was no longer working at the theatre, he was riding his bicycle by the theatre and he looked and in the trash are piles of the poster paintings that he had created all of those years. He and his wife went back and they both picked up as many as they could, brought them back to their house, dried them, put them away and stored them for many years until they were rediscovered in the 1980s." 12. Pull out on poster 13. Medium poster 14. Madalena poster for ""Hotel Imperial" starring Pola Negri 15. SOUNDBITE (English) Linda Harris Meher/Director, Margaret Herrick Library, on her favourite poster in the exhibit: "My favourite is the Pola Negri, that may not be a unique position here but it is so striking and so stunning. Part of what makes these works so wonderful is that the really good ones, like the Batiste Madalenas, show an artists insight into something and they give a very expressive view. It may not be accurately depicting a scene from a film, but it sure gives you an emotional feeling about it and it stays with you." 16. Pan from studio-produced poster for "Hotel Imperial" to the Madalena-produced version 17. Wide wall of posters 18. Pan down on print of poster 19. Detail of poster with pull out 20. Slide flipping through the pages of his book 21. Framed magazine covers featuring posters 22. Poster celebrating posters MOVIE POSTERS During the early years of motion pictures, theatres across the country shunned studio-produced promotional displays and instead hired their own artists to paint movie posters that would better entice ticket buyers. Because they had to work ahead of the films release, most of the artists never even saw the films they depicted and had to rely on publicity photographs - or just their own imaginations. Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter: / ap_archive Facebook: / aparchives Instagram: / apnews You can license this story through AP Archive: http://www.aparchive.com/metadata/you...