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Jay Critch Interview | ‘Jugg Season,’ Talk Money, Rich Forever, NYC’s Impact, Rick Ross & More!

#OGM #JayCritch #OurGenerationMusic Although Brooklyn-bred rapper Jay Critch played a key role during the original SoundCloud wave, he repped a sound all his own. Running with era pioneers like Famous Dex and Rich The Kid, who made up the collective Rich Forever, Critch's true NYC essence paved the way for his unique position in the game. Whether it was working with longtime inspirations like Fabolous or admiring the business acumen of fellow New Yorker Jay-Z, Critch aspires to be on top, letting manifestation and positive affirmations guide him to further acclaim. "Your choice of words is important," he said. "There's no guarantees with anything, but you have to hype it up for yourself." Considered to be a mixed product of both NYC's historic roots in hip-hop and the OG SoundCloud era, Critch's latest efforts in founding his own label Talk Money, touring and his new album 'Jugg Season' all highlight the hustle for himself and others. "It's motivation music," he said. "Real talk, it's an energy booster." The album arrived in February 2023, as Critch detailed hopes of Rich Forever getting back together at one point. Amid Famous Dex's slow rise back into the public eye, he and Rich The Kid recently re-linked on "Still Movin'" with Fivio Foreign last month, as OGM host Hakeem Rowe dove deep into Critch's inspirations, upbringing in Brooklyn, Rich Forever, link-ups with Fabolous, Rick Ross and so much more in this OGM exclusive interview. Be sure to LIKE, COMMENT & SUBSCRIBE! 🔰 Jay Critch: https://bit.ly/3MFj5pM CREDITS: Hosted by: Hakeem Rowe (https://bit.ly/3Ur2U1A) Directed by: Saint Black (https://bit.ly/3LjCKuG) Edited by: TooSam (https://bit.ly/3MwlgfP) Produced by: Jon Barlas (https://bit.ly/3GzPJFU) Graphics by: Rafael (https://bit.ly/3ApPQQI) Research by: Nimai Kumar, Mateo Braxton, Tyler Zucker Follow Our Generation Music 🔰 Web: https://ourgenerationmusic.com IG:   / ourgenerationmusic   Twitter:   / ogmusicco   TikTok:   / ourgenerationmusic   STAMPS: 0:00 - Intros 1:30 - Growing up in Brooklyn, carrying around the weight of NYC’s impact 3:10 - New York artists’ longevity 5:40 - Jay coming out of the SoundCloud wave as a NYC artist, representing his city 6:10 - Inspired by Jay-Z, Fabolous and Lil Wayne, working with Fab on his debut album 9:05 - Playing basketball, comparisons to KD, “I was KD before they met KD” 11:26 - The pace of Jay’s career, thoughts on his early days 12:14 - Manifestation in all facets, positive affirmations 14:40 - Brent Rambo appreciation, collabs, “Stamped” and “Sade” with Mally Bandz 17:00 - Labelmates with LUCKI, signing a partnership deal with Empire 17:51 - Creating his own label, relationship with Rich The Kid 18:18 - Potential Rich Forever reunion..? Love for Famous Dex 19:23 - Jay’s label, Talk Money 20:15 - ‘Talk Money Tape 3’ 21:20 - Chat about Rick Ross, Jay meeting Ross 23:05 - “How the f**k do you not know Jay Critch?” 23:38 - His new album, ‘Jugg Season’: “Get back to real motivational talk… it’s an energy booster.” 24:27 - Producers on ‘Jugg Season’: Harry Fraud, Mexikodro, Richie Souf and more 25:22 - NYC drill compared to Jay’s sound, where he feels like the growth of NYC hip-hop is, where it's going 27:21 - Talk Money Tour 27:48 - Message for Our Generation