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Brand Promise vs. Brand Experience: How to Deliver a Frictionless Customer Journey 4 года назад


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Brand Promise vs. Brand Experience: How to Deliver a Frictionless Customer Journey

Brand Experience and Brand Promise often get grouped into one category when considering how buyers interact with your company, when in fact, the two are separate elements that need to be working in tandem for a frictionless and memorable customer experience. In his second segment, John deLorimier, EVP at Concentra, joins us to share how sales and marketing leaders should be thinking about the customer journey. John provides valuable insights for not only how to activate the sales team to deliver the brand promise, but how marketing can be more involved in how buyers engage with your company.

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