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Alan Meldrum, A Frictionless Experience In a Disruptive World

Several months ago, Alan Meldrum, Global Vice-President for Strategy and Client Services of Percepta shared some wonderful ideas with the Glasgow Young Professionals audience about why - in an increasingly disruptive world it’s never been more important for businesses to deliver a frictionless stakeholder experience. It was the 4th part of a fabulous #GYPSeminarSeries hosted at SocietyM and Alan, as expected, was absolutely terrific in sharing his views in creating great customer and staff experiences. We were so happy with Alan that we asked him to do a follow-up talk in front of the camera and that camera was very kindly provided by Gylen of Boardman Media. What you are now watching is the first part of a new video series taking Alan Meldrum’s #GYPSeminarSeries online. Huge thanks to everybody involved - The GYP team, Boardman Media, The Loft Team, The Percepta Team and most of all Alan Meldrum for his time and giving us such a wonderful insight into successful user-experiences. Part 1, Vision - At the Heart of 'Frictionless' We were very careful above to use the word ‘stakeholder’ as Alan says, in his talk, that empowering and engaging employees is every bit as important to a frictionless customer experience as engaging the customers themselves. He speaks of the need for companies to have a vision with everybody buying in and contributing to that vision. Alan talks about empowering staff and even goes as far as saying that sometimes admitting that you got it wrong as a provider and looking to right that wrong goes a long way to building long-term relationships with the brand. For anybody that is truly interested in 'Brand Experience' this is well worth a look and keep an eye out next week for the next in the series. You can also check out all the people who helped to make this clip below... With thanks, Alan Meldrum, Percepta   / perceptauk   Boardman Media, Video Production http://www.boardmanmedia.com The Loft, Design & Branding http://theloft.co The GYP Team http://glasgowyp.co.uk