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IP Made Simple: How to Protect Your Small Business | Sprintlaw and IP Australia

In a crowded marketplace, your creative ideas and brand is your greatest asset. And since your intellectual property (IP) plays a crucial role in keeping your business competitive, the last thing you want is someone stealing it. So, how do you protect it? Under Australian law, there are many ways to protect your IP – and it’s important to understand how IP laws and processes work to ensure you’re accessing the full spectrum of legal protections. Sprintlaw has teamed up with IP Australia to help you understand your protections, and learn how you can use them to give your business a competitive edge. We’ll answer key legal questions including: • What are the different types of IP and why are they important? • Trade marks – what do they protect, how does the process and • IP Australia’s TM Checker work, and what actions can you take if someone infringes on your trade mark? • Copyright basics – what is it and how does it work? • Confidential information – how to use it to your advantage? Learn more about Sprintlaw and how we help businesses here: https://sprintlaw.com.au/ Disclaimer: Please note that information provided in this presentation is general advice only, and should not be relied on as legal advice. You should obtain specific legal or other professional advice before relying on any content contained on this website. Chapters 00:00 Intro 00:50 About Sprintlaw 02:37 What is IP Australia? 03:18 Topics we'll cover 04:12 Types of intellectual property 08:00 Trade mark insights with IP Australia 25:00 Why do I need a trade mark? 26:00 Q&A 40.20 Copyright 52.30 Confidential information 55.35 Final Q&A