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How to Write a Reason to Believe [How to Write a Creative Brief]

In this video, Kevin teaches how to write a marketing reason to believe so that you have a stronger creative brief. This video is a part of the series that teaches you how to write a creative brief and provide creative feedback. 0:00 - Intro 0:17 - The Central Question 0:36 - Things to Consider 1:21 - Things to Do 2:16 - Things NOT to Do 3:27 - Examples 5:55 - Outro If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs: BRAND CAREER BOOSTER NEWSLETTER The best brand management frameworks and advice to accelerate your career https://gurulocity.com/brand-career-b... CREATIVE BRIEF WRITING ON-DEMAND COURSE https://gurulocity.com/courses/creati... BRAND MANAGEMENT ACCELERATOR PROGRAM A revolutionary new learning & development platform designed to accelerate the performance of consumer brand managers https://gurulocity.com/membership/ LIVE IN-DEPTH TRAINING WORKSHOPS https://gurulocity.com/brand-team-tra... 1:1 BRAND LEADERSHIP COACHING https://gurulocity.com/brand-leadersh... -- SUBSCRIBE FOR MORE YOUTUBE VIDEOS https://www.youtube.com/c/Gurulocity?... CONNECT ON SOCIAL MEDIA LinkedIn   / knamaky   Facebook   / gurulocity   Twitter   / knamaky   TikTok   / brandmanagertips   Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands. To learn more, visit Gurulocity https://gurulocity.com #advertising #brand #strategy #brandstrategy #brandmanagement #marketing #marketingstrategy #training #creative #creativebrief #fmcg