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TURF analysis can save companies millions 4 года назад


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TURF analysis can save companies millions

This short video highlight how TURF analysis can save millions for companies contemplating offering products, services or promotions. In this example, a mobile communications company wanted to find the minimal number of promotions that will maximize customer reach. What they found out is that the second and third most appealing promotions appealed to the same customers - and therefore offering both would have been redundant - and extremely wasteful. TURF analysis was necessary to optimize the promotions to appeal for the largest market. Please consider subscribing to our channel for our weekly market research and data analytics video news. www.choicebased.com video by: [email protected]

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