Скачать с ютуб Indoor houseplant business has a store but no online presence в хорошем качестве

Indoor houseplant business has a store but no online presence

Aaron talked to Kate the owner of Fern and Ivy, an amazing houseplant store in the Cotswolds with barely any online presence! Here's some of the key advice given to Kate to increase her online space and how she could be doing digital marketing: Focus on driving foot traffic to the physical store: Use localised paid social media advertising (Meta/Facebook/Instagram) Target a 5-mile radius around the store Start with a budget of £20-30 per day Use Advantage Plus campaigns for both prospecting and retargeting Create and promote events: Host open days, workshops, or special promotions Use these events as reasons to advertise and drive foot traffic Improve email marketing: Collect email addresses from store visitors (e.g., through competitions) Increase email frequency to 1-2 times per month Promote workshops and new products through email Leverage existing customer data: Upload email lists to Meta for retargeting Analyse customer purchase frequency and work on increasing repeat purchases Optimise online presence: Improve product titles and descriptions in Google Shopping feed Use Google Search Console data to understand how people find the website Consider adding Google Ads in 6 months after establishing Meta ads Focus on increasing lifetime value: Create initiatives to encourage repeat purchases Track and aim to increase the percentage of customers who buy more than once Analyse and use data: Track store performance over time to measure the impact of marketing efforts Use competitor ads for inspiration on ad creative Prioritise and execute: Create a 12-month plan with clear priorities Break it down into 3-month actionable goals Focus on no more than three priorities at a time The overall advice was to start actively marketing the business, particularly focusing on driving local awareness and foot traffic to the physical store, while also laying the groundwork for future online growth. *** Grow with Evergreen podcast: 👉 https://shorturl.at/X1WJ4 T.E.A Talks: 👉 https://shorturl.at/oxIXm Evergreen Uncut: 👉 https://shorturl.at/f3CO6 ** You can discover more about Evergreen here: ✅ Website: https://theevergreenagency.co.uk/ ✅ LinkedIn:   / theevergreenagency   ✅ YouTube:    / @theevergreenagency   ✅ Instagram:   / theevergreenagency   ✅ TikTok:   / theevergreenagency   *** Evergreen is a growth marketing agency for home, garden, and lifestyle brands. Our most recent accolades include: 🏆 Best PPC Campaign in Europe 2024 🏆 Paid Media Agency of the Year 2024 🏆 Best Integrated Search Agency in the UK Our clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few. We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'. #home #garden #lifestyle #brands #ecommerce #digitalmarketing #paidsocial #paidmedia #creative