Скачать с ютуб Unlock CTV Growth for Your Agency Webinar | How to Leverage CTV Advertising Partners | Strategus в хорошем качестве

Unlock CTV Growth for Your Agency Webinar | How to Leverage CTV Advertising Partners | Strategus

As agencies navigate the rapidly evolving Connected TV (CTV) landscape, understanding how to effectively leverage this platform is critical for staying competitive. In this insightful webinar, industry leaders share their expertise on how agencies can unlock the potential of CTV advertising to drive growth, increase engagement, and streamline operations. Our expert panel discusses the importance of selecting the right partners, scaling CTV offerings without additional overhead, and delivering measurable results through innovative strategies. You’ll walk away with actionable insights to optimize your agency’s CTV efforts and deliver more value to your clients. Key Topics Covered: • Expanding CTV offerings without hiring more staff • Best practices for choosing the right CTV partners • Scaling CTV effectively while maintaining performance • How agencies are using CTV to win more business Expert Panel: • Kimberly Hood - Senior VP, Media Business Strategy at MP&F Strategic Communications • Jocelyn Smith - Media Supervisor at And-well Agency • Courtney McKinnon - Media Buyer at Chase & Co. • Moderator: Brian Urquhart - Digital Sales Director at Strategus Stay tuned for more insights and expert discussions on the Strategus Fireside Chat series. Subscribe for more: ‪@StrategusCTV‬ Connect with us: Website: strategus.com LinkedIn: linkedin.com/company/strateg-us/ Sections: 00:00 - Intro 00:50 - What do you see as the biggest opportunity for agencies with CTV today? 04:14 - What are some key indicators that it’s time to delegate Connected TV (CTV) tasks to external experts? 06:52 - What criteria should agencies use to evaluate and select the right CTV vendors to ensure they align with their strategic goals? 11:02 - How can agencies effectively integrate external CTV resources into their existing sales processes without disrupting their current workflows? 12:59 - What are some common challenges agencies face when expanding their CTV service portfolio? 15:38 - In addition to CTV, what other internal infrastructure should the agency think about when adopting third-party support? 18:05 - Can you share some best practices for managing relationships with third-party CTV Vendors to maintain quality and efficiency in campaign execution? 21:02 - What role does campaign optimization play in maximizing the effectiveness of CTV strategies 24:38 - How do you manage client satisfaction when working with an outside vendor? 27:07 - How can agencies measure the success of their CTV partnerships and the impact on overall revenue growth? 30:23 - What strategies can agencies employ to ensure their sales teams are well-equipped with the knowledge and tools needed to effectively pitch solutions from any of their vendors? 34:52 - How can agencies leverage external expertise to enhance their industry knowledge and anticipate industry shifts? 40:51 - Can you provide examples of successful agency partnerships in the CTV space and the specific benefits they realized from these collaborations? 46:19 - Can you provide one piece of advice for other agencies looking to unlock growth for their business? 49:11 - Outro