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Treasure Your Traumas | Reema Sengupta | TEDxMAIS

In this poignant recollection of a series of her own experiences, Reema Sengupta tries to reconstruct the conception of the idea for her award-winning short, ‘Counterfeit Kunkoo’. This talk explores her engagement with filmmaking as a medium of catharsis and in the process calls for the audience to channel their own grief into creative expression. Reema wrote, directed and edited Counterfeit Kunkoo, a short film that explores the social prejudice prevalent in the Indian housing system - that a woman without a man at her side is not worth lending a house to. The film had its world premiere at the prestigious Sundance Film Festival where it represented the entire Indian sub-continent. It was the first Indian short film to be selected at Sundance in 16 years. Its festival journey continues strong with 35+ awards and 110+ film festival selections. Reema Sengupta is an international award-winning writer-director based in Mumbai. She has directed narrative films, music videos, commercials, interactive video installations and after-movies across India, UK, South Korea and the US. She has directed over 250 videos (and written most of them) that includes content for brands like Netflix, Uber, Jeep, Tissot, Red Bull, Budweiser, & LEE Jeans. She has also worked closely with the leaders of International entertainment in India including Viacom18, OML, Oranjuice, Conde Nast, Krunk and Submerge and created videos for artists like Skrillex, Steve Aoki, Above & Beyond, Dada Life, Alix Perez, Nucleya, Prateek Kuhad, Maati Baani & Mithoon amongst others. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx Reema Sengupta is a filmmaker, who is based out of Catnip Culture: a production house that specializes in experimental shorts. They have partnered with numerous brands including Fastrack, Bacardi and Jeep- to create advertisements. They have also collaborated with several artists and creative enterprises including Prateek Kuhad, Naina Bawre and the Spoken Fest 2017- to create music videos and PSAs. Most recently, however- Reema wrote and directed Counterfeit Kunkoo, a short that explores the social prejudice employed in the majority of the Indian housing system- that a woman without a man at her side is worth lending a house to. The short was India's only nomination to the Sundance Film Festival. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx