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Before Hiring Sales Reps You NEED These Systems In Place

What do you need in place before bringing on sales reps? Before I answer this question, let me tell you what sales reps are not: Sales reps are not the key to help you sell an offer that's not selling already. They're more like the gasoline you're going to pour on a fire. They're not going to start the fire. A lot of business owners can't sell their offer to save their lives. And so they feel like, "Oh my goodness, I need to find a salesperson and THAT will be the key to me making sales." Most people will never tell you, "you have an ugly baby." And if you can't sell your own offer, that's exactly what you have. You need to address the ugly baby first. It's not a salesperson problem, it's an offer problem. So, the first thing you need before you hire salespeople is an offer that coverts consistently. You have to know that your offer works in a proven marketplace. Also, do not change your offer when you bring in sales reps. If you change multiple variables at the same time, you will create confusion and you'll have no idea what caused any problems that occur. The second thing you need is consistent appointments. Don't hire sales reps to generate appointments. Given the option between a robot and person to do a job, I'm hiring a robot every time, especially if they do it just as well (or better.) Online advertising is way better at generating appointments than a salesperson. VSLs, funnels, organic, etc. Marketing is for generating appointments. Sales is for turning appointments into cash. You hire a salesperson to do your sales, not to do your marketing. Eventually, as your team scales, we do add salespeople in to do marketing (i.e. setters,) but when you're on the ground floor and you're just starting to get off the phones, delegate booking appointments to a machine. It's easier to manage, more predictable, and more scalable. What I recommend is that you have about 10 qualified appointments booked per week. And you want to convert about 20 to 25 percent of those leads into clients. If you've got that dialed in, you're probably in a good place to hire a sales rep. If you don't have those metrics in place, and you do hire a sales rep, here is a fair warning to you: You will find a sales rep who will take the job. AND THEY WILL SUCK. They will be terrible. They don't know enough to recognize an opportunity. So, they'll take anything that comes along because they're desperate. And when you've got a desperate person on an unproven offer without a consistent way to book appointments, you're just going to waste your time dealing with them. You're going to be no closer to success in 60 to 90 days, and for the most part, you won't even know why. You're going to think it's the salesperson's fault, but it's not. It's the broken system you have in place. You have a process problem, not a people problem. It's important to understand this. If you look at the process first, you'll be able to build a more solid, well-functioning business. So, to recap, you need: ✅ A proven offer converting at 20 to 25% ✅ At least 10 qualified appointments per week ✅ To keep all other variables the same If you put a good salesperson on an offer like this, that's when you'll start to see crazy results. Like our client, Tyler Narducci, who went from ZERO to $70,000 per month in under 2 months. Or Mark Coulter, who went from ZERO to $100,000 per month in just 6 weeks. Joel Kaplan, same thing, he went from ZERO to $100,00 per month in less than 60 days. It's because they had a consistent offer, they had consistent appointments, and we just had to plug someone in to blow that thing up. If YOU want results like Tyler, Mark, and Joel, and the 12 other businesses we've gotten to million-dollar run-rates this year, go to https://coachingsales.com/case-study/... and watch our free case study today.