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PR 101: Basics of Public Relations and How to Get It

PR or “earned media” is a fantastic marketing channel. Like every element of marketing needs to have a process around it. Moreover your PR outcomes are only as good as your story. In this video power session Jessie Paul tells you what you need to know before you sign up that PR agency. Or if you are wondering why you are not getting sufficient results or traction from your current PR program, this module might answer those questions. This video is from the client perspective, based on Jessie’s experience in working with PR agencies on behalf of her clients and employers since 1999. 30 minutes today could save you lakhs tomorrow! This session was initially conducted for a group of entrepreneurs. Visite: www.paulwriter.com

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