Скачать с ютуб How Vikatan Became a Century-Old Media Icon | Episode 4 в хорошем качестве

How Vikatan Became a Century-Old Media Icon | Episode 4

In this episode of the Bulletproof Business podcast, Hrishikesh Datar speaks with B. Srinivasan, the Managing Director of Vikatan Group, an iconic media powerhouse in Tamil Nadu. For almost a century, Vikatan has been at the forefront of journalism, adapting from print to digital while maintaining a strong connection with its audience. Srinivasan opens up about the challenges of balancing principles with profitability, the need for media relevance in an evolving landscape, and the power of building communities. Gain insights into Vikatan’s journey, their commitment to unbiased reporting, and what it takes to thrive in the media industry today. Key Discussion Points: Vikatan’s journey from traditional print to digital media Lessons learned from the satellite TV revolution Importance of community building and social impact How Vikatan navigates the balance between principles and profits Timestamps: 00.00 Highlights 01:15 Intro 02:28 Journey of Srinivasan in Industry 09:00 Satellite dishes were trending: SunTV started 10:20 Live coverage of Jayalalitha’s son’s wedding 15:12 Vikatan’s journey over 35 years 23:34 Adopted 11 villages 30:00 SIP plan inspired, & it helped my daughter 31:22 Choosing Principles Over Profits 42:22 Creating Impact Without Harm 52:04 Lessons That Shaped My Journey 01:00:09 From Success to Struggles Again 01:11:01 Stopped Laughing at Things 01:19:15 Srini: Then vs. Now in Leadership #vikatan #bulletproof #suntv #anandavikatan #media #satellitetv