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Conceptualize Innovation: Art Norins at TEDxPurdueU

The theme of TEDxPurdueU 2012 was "...innovation." The speakers selected were Purdue students, alumni, and faculty whose stories shed unique light on various aspects of the creative process from idea conception to reality. Art Norins is a proven entrepreneur, who has successfully built multiple businesses from concept to reality. Currently he serves as the Founder, Chairman and CEO of Nor1, a hyper growth internet company headquartered in Silicon Valley, California. He founded Nor1 to meet the needs of travel suppliers searching for innovative ways to increase revenue while simultaneously enhancing the consumer's travel experience at a phenomenal value. Nor1 has over 75 team members with revenues being generated in 70+ countries and 30+ currencies. Nor1's lead investors include Goldman Sachs, Otter Capital, PAR Capital and #1 globally rated VC firm, Accel Partners (Facebook investor). Some of the customers that leverage Nor1's eStandby product suite include Hilton Worldwide, Hyatt, InterContinental, Radisson, Fairmont, Sol Melia, Kimpton, and Four Seasons to name a few. Through the building of Nor1, Art has developed an impressive network of high level relationships in the travel industry, investment community (Blackstone, Colony Capital, TPG, major VC firms) and Silicon Valley. Prior to creating Nor1, he founded Sandium, a B2B commercial heating ventilation and air conditioning system equipment supplier which provides engineered solutions for mission critical applications such as bio-tech facilities. Sandium also has initiatives in the high-end residential market along with partner manufacturing facilities in Germany and China. Art continues his role as Chairman of Sandium. Art is passionate about supporting fellow entrepreneurs; whether that be via angel investment, mentoring / board / advisory board roles or speaking engagements [Cornell University, Erasmus (Rotterdam), Harvard, Purdue, Stanford, etc...]. He has philanthropic initiatives in Sub-Saharan Africa and serves on the Board of the Indiana Institute of Global Health along with Purdue University's Strategic Alliance Council. Art has traveled extensively (visited over 100 countries spanning six continents) and has lived internationally. He is a patent holder and earned an Engineering degree from Purdue University.