Скачать с ютуб Retail Media Joint Business Planning with The Digital Shelf Institute's Lauren Livak Gilbert & Mi... в хорошем качестве

Retail Media Joint Business Planning with The Digital Shelf Institute's Lauren Livak Gilbert & Mi...

Dave welcomes two luminaries on this week's episode: returning guest Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute, and Nate Pinkston, Head of Growth, Retail Media at Microsoft.  The two recently authored a DSI & Microsoft advertising report, "Joint Business Planning (JPB) Between Retailers and Brands: Effective Optimization Strategies for Collaborative Growth." They discuss why retail media is still "a reasonably immature medium and space" (5:56), how the tech stack varies across all the different retail media networks (10:37), the most important things to keep in mind for your retail media strategy (13:25), and highlights of the DSI/Microsoft JBP report (18:44). Download the free report here: https://www.digitalshelfinstitute.org... Connect with Lauren on LinkedIn:   / laurenlivak   Connect with Nate on LinkedIn:   / natepinkston   Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing [email protected] (mailto:[email protected]) with code "BEYOND2024" Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com (https://mixaund.bandcamp.com/) Producer: Jake Musiker