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Ep. 67: Hammer Made; An Entrepreneur’s Story

How does an entrepreneur and dreamer take their passion for something and turn it into a thriving business? Jason Hammerberg, CEO and Founder of Hammer Made, a boutique men’s clothing line, shares the story of how he created a beloved brand. Hammer Made shirts have become a favorite for well-dressed men throughout the country. Having just celebrated 15 years, the store grew from one store in Edina to eight locations in premier destinations. But when starting a new business, and building a brand, the path is never straightforward and there are inevitable obstacles to face along the way. Tune in to hear how Jason and his team continues to learn and grow. 1:40 Jason’s start in men’s clothing as a young man in Duluth – for the discount 2:40 Why he created the brand, Hammer Made, to be a rule breaker 4:25 How he created his vision and started the business, and stumbled along the way 7:40 Opening his original store at Galleria 12:55 What a first visit to Hammer Made is like, you need to start with the shirt 14:45 How a shirt shop in Venice, Italy taught Jason how to merchandise 17:55 Collaborating with a specialist in Portugal to design the colors of the season 23:00 How the ‘office shirt’ changed since the great pandemic 28:50 How a custom crafted shirt can become a collector’s item 31:30 Advice for a hopeful entrepreneur You can check out Hammer Made at: https://www.hammermade.com/. Guests: Jason Hammerberg, CEO and Founder of Hammer Made; Carrie Charleston, VP/Head of Leasing at Mall of America Hosts: Jill Renslow; Daniel Jasper Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.