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What's the Deal with the Best-Selling Ride Lasso Snowboard Boot?

According to industry-recognized metrics, the most popular boot model by sales in North America right now is the Ride Lasso. The workhouse has been in the line for years and season after season, is consistently updated with the latest tech from Ride. With four colorways to choose from and a premium model, the Lasso Pro for those who want to drive a Lexus instead of a Toyota, the best-selling boot just keeps getting better and better. With the 2024 iteration of the Lasso featuring the single BOA and Tongue Tied lacing systems, two dials are all you need to keep your foot secure and comfortable while riding all day. Paired with the patented Ride Closer system, you avoid pinch points with an even, tight feel wrapping over the center of the foot. Snowboard Mag gear editor Mike Basher dove into the details that make the Ride Lasso a long-time favorite. Watch this What's the Deal? to learn what makes up the best-selling boot.