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Virality is not the same as Network Effects

Virality is not the same as Network Effects You’ve probably heard both terms, and often interchangeably. So to move forward, let’s ensure we’re standing on the common ground. Virality happens when the more people use your product, the more they talk about it. Virality term is more… viral, so to speak. When people think of a product that can easily sell itself without much effort, like a snowball rolling down the hill, they usually think of virality. Network effects happen when the product is constructed the way that the more people use it, the more valuable it becomes. Sounds not as sexy as virality — lacks that pinch of spontaneous magic. But on the other hand, network effects are more controllable and more suited for B2B products. Both virality and network effects have their types and their mechanisms you can use to make them work for your product.

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